Vanessa Bryant, widow of the late basketball star Kobe Bryant, and Nike have reached an agreement to collaborate on new shoes and start a youth basketball center
Nike said its first shoe from the new partnership, the Kobe 6 Protro “Mambacita Sweet 16,” will honor Gigi. The company said it hopes its deal will attract a new generation of athletes.
Nike will donate the net proceeds from the shoe annually to the Mamba & Mambacita Sports Foundation, Ms. Bryant said on Instagram. The foundation, created in memory of Mr. Bryant and Gigi Bryant and named after Mr. Bryant’s “Black Mamba” alter ego, provides sports programming for underserved athletes.Earl Gibson III/Champion/Associated Press
“I know this is an inspiring moment for my husband and daughter’s global fans, and I am very appreciative of each and every one of you,” Ms. Bryant said in her post. Nike also said it would work together with Ms. Bryant to create a youth basketball center in Southern California.that shoes she designed in Gigi Bryant’s memory, called the Mambacita, were made by Nike without her approval. At the time, Ms. Bryant said she didn’t re-sign a contract with Nike and had decided against selling the shoes.Mr. Bryant joined the National Basketball Association straight out of high school in 1996 and played his entire career for the Los Angeles Lakers.
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