Lionsgate/Media Rights Capital’s Knives Out arrived on tracking this morning with estimates ranging from $22M-$25M over the Wednesday through Sunday Thanksgiving period. While that number isn…
over the Wednesday through Sunday Thanksgiving period.
While that number isn’t anything to jump up and down about for a Thanksgiving release, there’s a lot of goodwill here in thewhodunit’s favor, notably its 98% certified fresh score on Rotten Tomatoes from 103 reviews. Also working on the pic’s side is Johnson himself, and in this era, great auteurs are stronger than stars in driving ticket sales. In a November marketplace where Disney’sKnives Out
is that type of counterprogramming, however, its prime audience is older and younger males. Lionsgate pulled off a great counter-programming stunt in the middle of November 2017 againstdrawing families to that feature adaptation of the kids’ bestseller. That same month and year, Fox’s all-star ensemblewithout any Oscar buzz , drew in upscale adults with a $28.6M opening during the early part of November and $102.8M final domestic and $352.8M WW result.Knives Outin advance on Nov.
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