Gillibrand started a conversation about just how stereotypically 'female' a candidate is allowed to be. In years to come, it will serve as either a mirror to hold up for future candidates or an extreme to run away from, nataliereports writes.
Rebekah Bolser, 22, a digital communication strategist with Quinn Media Group who lives in Hamilton, OH, says that as a political communications professional, she has become"obsessed with Gillibrand’s brand.""Painting the word 'Brave' in bright pink speaks volumes about the type of leader she is," she says.
The tepid response to these gutsy overtures suggests the public may not yet being ready to accept a stereotypically female candidate or femininity as a source of power. It also leaves questions about just how far female candidates — obviously not all of them typically"feminine" either — can test the waters of untraditional candidacy. There's no"right" answer here, but Gillibrand's run did provide a semblance of a response: Throw it out there and see how far it goes.
Branding and messaging aside, she is the first candidate potentially in history to center women to the extent that she has in terms of issues, although it is arguable that this worked to her detriment because the electorate wasn't ready. The noisiest example of this is the contempt she's sparked — and is still sparking — after she called on former Minnesota Sen. Al Franken to resign when sexual harassment allegations against him came out in 2017.
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