Kirsten Dunst couldn’t help herself from leaking the news about her upcoming collaboration with Coach when actress and comedian Ayo Edebiri was spotted wearing pieces from the Observed by Us x Coach line.
Coach creative director Stuart Vevers worked with the duo to create the line of T-shirts, hoodies, floral dresses and jeans whose inspiration was based on pieces found in Dunst’s closet. Key pieces include a wool pointelle crop top, overalls and a straw hat — each printed and embellished with original, hand-drawn illustrations by Herschko. Additionally, the pieces feature “storypatches,” a signature of Coach, in Herschko’s handwriting that tell the stories of illustrations in the collection.
Vevers added that he was introduced to the duo by a mutual friend and the collaboration “evolved quite naturally from there. I was immediately drawn to Jessica’s illustrations and their imaginative use of color and playful themes, but also to the way Kirsten and Jessica joyfully celebrate the beauty in the everyday — a theme I love to explore also. The collection is charming and pretty. The idiosyncratic embellishments feel both personal and expressive.
Vevers said what he likes most about working with other brands is that it allows him to try something new. “Every collaboration I’ve done is different,” he said. “I think that’s what I enjoy most about collaboration — it’s about trying something new, and working with someone else can give me a chance to challenge myself. Whether it’s with heroes of mine, contemporary artists or iconic imagery it’s also about an element of surprise. Something I’ve not done before.
“We started Observed by Us to create clothing and other items with images that evoke a special, happy feeling and a sense of appreciation for both the natural and the man made,” said Herschko. “It was very fun to collaborate with Coach because, much like us, they see a world of possibility in the small details and have the ability to execute that perfectly.”
The collection will range in price from $20 to $595 and will be sold on the Coach website as well as in select Coach stores.
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