Tuesday was a *great* day in the office of KimKardashian
Yesterday, Kim Kardashian West’s highly anticipated shapewear solutions line, SKIMS, finally hit the market. And it turns out, athe brand made more than $2 million within minutes of launch, with almost all pieces swiftly selling out.
What’s even more impressive is that the site notes that the brand’s first-day sales are “unprecedented for shapewear and undergarment brands” with Spanx making $4 million it its firstHype had already reached fever pitch ahead of the launch, with Kim having to push back the go-live timing due to “overwhelming” demand. She wrote, “Due to overwhelming response, the enormous traffic in the last hour has created a tech issue with our site for launch.
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