Kim Kardashian seeks $10 million in damages from app maker, iHandy, for allegedly using one of her Instagram posts without authorization for marketing purposes by lisettevoytko
iHandy allegedly used Kardashian’s photo in Instagram ads to promote its Sweet Camera makeup photo editing app, according to the complaint, by capitalizing on Kardashian’s fame to attract new users.The complaint noted that Kardashian is paid for her sponsored Instagram posts—and her mother, Kris Jenner,It also served up a little shade: Kardashian “does not use, like, nor endorse” the Sweet Camera app.
“By using [Kim Kardashian’s] photograph, image and persona in the App Advertisements without consent, iHandy, and its co-conspirators, reaped millions of dollars worth of advertising and promotional services from [Kim Kardashian] without paying for it,” reads the complaint.iHandy allegedly claimed it did not know the woman in the Instagram photo was Kardashian, “one of the most famous and recognizable women in the world,” according to the complaint.
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