Plus, in an unexpected twist, Selling Sunset’s Christine Quinn.
Of course, the cult of celebrity goes beyond Balenciaga’s runway too. They’ve had the likes of Justin Bieber, Cardi B, and Kim Kardashian star in their campaigns, and have even taken the latter to the. Balenciaga’s approach to harnessing star power is different from the more traditional methods of other houses that tap famous faces to become ambassadors. Instead, the Demna effect is more meta; a comment on the cult of celebrity itself.
Bieber might be dressed in Balenciaga’s artful yet non-descript baggy, everyday clothes, while Kardashian can arrive at the Met Gala in a custom head-to-toe black catsuit that covers her instantly recognisable body, metamorphosing one of the most recognisable faces in the world into a Balenciaga-cladAs for today? Balenciaga dressing all these celebrities up for their runway show is another moment for the brand to prove that they are truly the ones calling the shots.
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