Cumulus Media touts ‘expert personalities’ and ‘plenty of sports smack.’
The 810 frequency on the AM radio dial — where, for decades, Bay Area residents tuned in to KGO for talk about the news of the day — on Monday began a new era: coverage of gambling on sports.and hinted at a future involving betting and money with on-air promos, it unveiled the new station Monday, with 810 AM now called “The Spread” in reference to a common gambling term.
Kevin Graham, program director for The Spread, said weekday programming would “feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage.”
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