KFC pitchman Colonel Sanders is joining the dating scene, in the latest example of how brands are trying to appeal to new generations of consumers
The real Colonel Harland Sanders, known for sporting browline glasses, a black Western bow tie and snow-white hair, died in 1980 at age 90. The iconic persona of the 67-year-old fast-food chain has lived on in various forms, though, including in a series of ads since 2015 starring a rotating cast of celebrities.
The project targets fans of both anime and dating simulations, said Jarrod Higgins, creative director of KFC’s advertising agency, Wieden+Kennedy. In April, KFC introduced a computer-generated, chiseled male model inspired by the poultry pitchman in a series of campy Instagram photos. “Obviously this is not my demo they’re going after,” said Ms. Klein, chief of staff at the University of California’s investment arm.
“Research said don’t touch him, so we freshened and evolved his stories, but not him,” said Ms. Berman, now head of Chicago creative firm Unbundled LLC.
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