Kevin Reilly in London discusses HBO Max’s “more transparent approach to sharing data with content providers” and the downside of the binge-viewing culture
WarnerMedia's Kevin Reilly took to the stage at C21's Content London conference on Wednesday to discuss HBO Max and licensing content to streaming giants.
The upcoming HBO Max streaming service and head of cable networks TNT, TBS and truTV in this keynote session set the scene for HBO Max’s strategy and how the AT&T-owned entertainment firm is looking to position itself amid what has been dubbed the "streaming wars." Reilly actually said that the term "streaming wars" was not accurate, because services and their target audiences are really "quite different.
Reilly also emphasized how HBO Max will be more than the traditional U.S. HBO. "Domestically, [HBO] is a beloved brand" with "adult, sophisticated" content, but HBO Max will "wrap another service" around that thanks to the Warner studio library, adding kids and family programming, as well as programming for young adults, he said.
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