As in his other campaigns, De León has leaned heavily on his personal story, hoping that voters will relate to someone who has struggled as they have.
With Los Angeles suffering from a surge in homicides and high-profile robberies, public safety and crime are at the forefront of the city’s mayoral contest.
“The question is very simple. What kind of city do you want?” De León asked during a campaign event in March. “Do you want a city that works only for the super wealthy and elite, or do you want a city that works for people like us — working people, middle class people?”His mother, a Guatemalan immigrant, worked as a housekeeper in La Jolla mansions. His father was mostly absent from his life.
He started college at UC Santa Barbara but did poorly and lost his financial aid. Too ashamed to go home and face his mother, he slept in his car. He later graduated from Pitzer College. Gradually, he gained students, expanding to dozens of locations from Ventura County to San Luis Obispo. Four years later, he was elected Senate leader, capping his comeback by becoming the first Latino to hold that post since 1883.
Dan Reeves, De León’s former chief of staff in Sacramento and now a consultant for his City Council work, said De León’s persistence and nontraditional approach sometimes irked his legislative colleagues but also achieved results. In 2017, after Feinstein drew boos for suggesting that Trump be treated with “patience,” De León saw an opening. He built his campaign on a promise to “shake up the D.C. playbook” and push back aggressively against Trump.
Soon after taking office, he negotiated deals to purchase two hotels using funds from the state program Project Homekey and constructing two tiny home communities. “Kevin de León is a friend, and I respect him,” Villaraigosa said in an interview with the Times. “But I have known Karen Bass for 50 years, and I have worked with her to help improve the quality of life in South L.A. and the Eastside, two communities that have been left behind. I have nothing against him. But I have known her for even longer. Those relationships matter.”
“There are people who believe everyone should wait in line for their place, and Kevin doesn’t follow the traditional political paradigm some folks think is important to follow,” he said.
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