Kentucky derby hats can cost up to $1,000–here's what it's like to shop for one via CNBCMakeIt
When hat shopping, you want something "that is working with you and not overwhelming you," she told me. That looks different for everyone: "Some people are really tall or really dramatic. Some people are really small with a tiny little face. Different people have different needs, so I make different kinds of shapes for everybody."
Shaub starts working on Derby-specific hats starting in January. While most of her clients set up appointments for custom-made hats, she always has walk-ins the week leading up to the Derby and even on race day. Each hat takes a couple of weeks to make but the extravagant ones are even more time consuming. One of the most complex ones Shaub has made for the Derby was for comedian Tracy Morgan's wife, Megan Morgan, pictured below.
The Kentucky Derby is like Shaub's Super Bowl, or "millinery Christmas," as she put it. For some hat shops, the annual event is. "It's fun to see everyone dressed up. I love to see people being really creative and expressing themselves, so it's nice when people have a license to do that."going, they've spent thousands of dollars on their outfit. "
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