It’s been 40 years since Kenneth Cole started his brand, and it’s time to celebrate.
Also on Tuesday, Kenneth Cole will release Voice Wear, a capsule consisting of some of the brand’s bestselling items — the Kam sneaker, a denim jacket and The Renegade carry-on suitcase — featuring messages designed to bring the conversation about mental health to the forefront. The unisex jacket, for example, says: “Stand for Something or Step Aside,” and will retail for $140. The sneaker, which will sell for $130 for women and $160 for men, reads: “We All Walk in Different Shoes.
To highlight both the product and the company’s latest cause, it is taking a two-pronged approach to its spring campaign.
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