To coincide with this news, the e-tailer dropped its Fall 2021 campaign, which stars Jenner photographed by Glen Luchford and styled by Carlos Nazario in L.A.
, as well asPhoto: Glen Luchford/Courtesy of FWRD, which prides itself on its digital savviness to tap into and engage with millennial and Gen Z consumers. FRWD, specifically, bills itself as "[transcending] traditional e-commerce with its combination of first-class customer service and elusive roster of designers. Ranging from iconic maisons de couture to the latest emerging talents, all of style's leading names are here, shot in ever-evolving and striking editorial imagery.
In a statement, Raissa Gerona, Revolve Group's chief brand officer, said: "Kendall is the epitome of luxury fashion, and there isn't a better fit for this position. As leaders in the industry and innovators in marketing, we are always looking for fresh ideas, staying ahead of the curve, and being at the forefront of style trends. The world looks at Kendall to lead the industry, and we are beyond excited to have her vision for FWRD come to life.
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