Keith Lee has become TikTok’s go-to food reviewer, growing a platform of 10 million followers. Lee says sticking to his values has helped set him apart from other creators, saying, “I think I’ve moved like me and I don’t move like anybody else.”
“With great power comes great responsibility,” he said, quoting the famous line from the “Spider-Man” franchise. “As somebody who’s in this position, I think it’s up to me to understand that and not shy away from it.”
He feels that he set himself apart from other creators, saying, “I think I’ve moved like me and I don’t move like anybody else.” Lee said he has built a community of fellow foodies who, like him, love the experience of waiting in long lines to try hyped-up eateries. His audience appreciates his authenticity and his transparency about his personal tastes.“A lot of food reviewers or a lot of people who do food content just go, ‘Oh, this is amazing. This is really good. I know you gon’ like it. You got to try it.’ I’ve never done that. I like it, it’s good to me. You might like it, you might not like it,” he said.
“As soon as you showed the description for each item I knew you wouldn’t like it. All of those things have soft textures,” another said.
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