Social media users slammed the ad as 'body-shaming.'
Social media users have slammed a cosmetic surgery advertisement featuring a woman in a swimsuit and the words:"Keeping Our Beaches Beautiful."
The poster, for Gabay & Gottlieb Cosmetic Surgery Center, appears on a large sign on the I-95 in Philadelphia.:"HORRIBLE advertisement [on] 95. Body shaming and flat out unacceptable."User LuAnn Marsha added:"Shameful 95 advertising…absolutely disgusting." Plastic surgeon Neil Gottlieb told local station 6ABC the company had not intended to shame anybody with the advert. The center has used the same billboard design a number of times over the last three years, but had never had this response, the station reported.
Gottlieb said the poster was meant to be lighthearted, but if it's causing offense it definitely isn't serving its purpose. 6ABC reported the company was considering removing the sign altogether.File photo: A sign for the I-95 in Philadelphia is pictured.Other adverts have faced similar criticism in the past. Back in 2015, nutrition company Protein World sparked a backlash with a series of controversial posters on London's transport network.
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