.KateSpade has a new seasonal concept that celebrates the beginning of summer.
, said, “They’re really charming. It’s very cabana-like; you can have 15 people at a time.” She said the thinking behind them was that the brand has aAn ad image of one of the Cabana looks.“It’s a very playful collection that celebrates the arrival of summer.
“We wanted to juxtapose the grittiness of New York and the city-ness with the idea that all of a sudden you’re transformed into resort atmosphere. That tension is a really nice thing,” Campbell said. Accompanying the pop-up series is a Kate Spade Cabana campaign shot by Sean Thomas. The ads feature models Sabina Karlsson, Liz Kennedy, Lou Schoof, Halimotu Shokunbi, Judith Ann Warren and Kuma, the little black pug. It tells the story of escape and transformation juxtaposed against the city streets of New York. The shoot took place in TriBeCa outside the Roxy Hotel.
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