Kate Moss has been appointed creative director of DietCoke – its first in more than a decade.
“I am thrilled to join the Diet Coke family – I love the past collaborations they’ve done with such incredible names in fashion,” Moss says in a statement. “As creative director, I’m looking forward to inspiring fans and celebrating the brand’s 40th birthday in style.”
The model’s first project for Diet Coke is the brand’s ‘Love What You Love’ campaign, which features Moss herself and is designed to highlight the importance of embracing what you’re passionate about. “The campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams,” Moss continues.
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