Aides told The Daily Beast that Kate Middleton was aiming to “raise awareness of the vital importance of early childhood to lifelong outcomes' with her new campaign, ShapingUs.
The new campaign, called #ShapingUs, was described by aides as “a significant step up” after a decade of work by Kate on the issue, which has seen the creation of the Royal Foundation Centre for Early Childhood.
Kate launched the new #ShapingUs initiative with a glamorous appearance in a bright red pantsuit London Monday night before travelling to Leeds Tuesday to launch the program on the ground in a local market.Later, a more soberly attired Kate visited the University of Leeds where she was due to attend a lecture with Leeds University students, entitled “Psychological Approaches to Understanding and Supporting Children’s Learning.
Launching the campaign on Monday, Kate said: “Shaping Us is a long-term campaign, and we’re starting by highlighting how we develop during early childhood and why these years matter so much in terms of shaping who we become.child’s social and emotional world
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