Kartell is launching its first eyewear collection, comprising a main and a design line, for a total of 100 sun and ophthalmic models.
Kartell has always looked to the future and has always followed developments in materials and production processes in all sectors, not just furnishings,” continued Luti. “Research has gone into the development of new, sustainable materials, too. KartellBio, for example, is a new green material that is being used for the first time in this project and responds to the demand for sustainability that we have been supporting for many years.
The collections are produced by Italian eyewear manufacturer AVM 1959, and Luti praised that company’s “highly curated, top quality” products and niche positioning. AVM will be in charge of distribution through leading optical stores but the sun collections will also be available in a selection of Kartell flagships, with dedicated windows, and on the company’s online store.underscored the solidity and long-lasting concept behind the project.
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