Kanye West said he's terminating his rocky two-year-old partnership with the Gap because of 'substantial noncompliance.'
Kanye West said he’s terminating his rocky two-year-old partnership with the Gap because of “substantial noncompliance.” His lawyer Nicholas Gravante said in a statement Thursday that West was left with “no choice but to terminate their collaboration” because he alleges the retailer breached their partnership by not opening branded Yeezy stores and distributing his apparel as originally planned, among other issues.
West also said that Gap was required to sell 40% of Yeezy Gap products in its retail stores, which hasn’t materialized, according to The Wall Street Journal. The relationship soured in recent months. West, also known as Ye, criticized Gap for not listening to him. “You have to really give me the position to be Ye and let me do what I’m thinking, or I have to do the thinking somewhere else,” he said in a now-deleted post on Instagram, the Journal reported.
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