What you need to know about K18: the Olaplex alternative with Rochelle’s seal of approval *affiliates
Historically, Olaplex hasn’t had much competition when it comes to products promising superior hair repairing abilities. That is, until now. K18, a luxury haircare brand, is hitting it big time on social media, with some users and hair gurus saying its treatment features “enhanced” strand repairing benefits that work to rebuild bonds. The brand goes one step further and says that it can do this in as little as four minutes.
So what do the two brands offer? In a video titled “Olaplex or K18?” TikToker and hair expert Abbey Yung explains what she thinks the differences between Olaplex’s No3 Hair Perfector, £28 here, and K18’s Leave-In Molecular Repair Hair Mask, £25 here, are… The video now has nearly 18k likes and plenty of comments from fellow hair enthusiasts who have also tried both products.
With split opinions on which brand is “better”, it seems the general consensus is that there’s space on the market for both of these brands. Olaplex definitely offers a wider and complementary range of haircare, with ten products currently for sale. K18 currently only has one available to buy in the UK at the moment, the leave-in mask.
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