AEG Presents, a global leader in concert promotion and artist development, announced an official strategic partnership with K-pop touring and marketing company Powerhouse.
Fireworks at BLACKPINK World Tour Born Pink held at the Banc of California Stadium on November 20, 2022 in Los Angeles, California. This is their first stadium performance and is the second of a two night North American finale.AEG Presents, a global leader in concert promotion and artist development, on Thursday announced an official strategic partnership with K-pop touring and marketing company Powerhouse.
The two live music companies, which have worked together on many successful K-pop artists over the past 13 years, will collaborate on all aspects of the live K-pop business including touring, production, marketing and media across every level. “In the course of last two decades, K-pop has grown to be one of the most popular genres in the global music industry.,” says, Powerhouse chief executive and president. “The K-pop market has proven its depth and width to be more matured than ever, and I hope our launch of this formal partnership with AEG Presents can help K-pop grow to reach new horizons across the regions.
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