Electronic cigarette manufacturer Juul has agreed to a settlement after an investigation blamed the company for marketing its products to teenagers.
Connecticut Attorney General William Tong announced the deal on Tuesday. The vape company agreed to pay nearly $440million to 33 states and Puerto Rico.
‘Juul’s cynically calculated advertising campaigns created a new generation of nicotine addicts,’ Tong stated. The investigation also alleged that the company appealed to younger users by offering higher-level nicotine products and appealing flavors such as mango and ‘Juul also manipulated the chemical composition of its product to make the vapor less harsh on the throats of the young and inexperienced users,’ the Connecticut Attorney General’s office stated. ‘Consumers were also misled to believe that consuming one JUUL pod was the equivalent of smoking one pack of combustible cigarettes.’
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