The FDA sent Juul a warning letter this week about its campaign urging people to 'Make the Switch' from cigarettes, but the company isn't backing down.
on Wednesday that flavored e-cigarettes should be banned, Juul was already under attack this week from federal regulators, who were concerned about an ad campaign from the vaping company that recommended consumers switch from regular cigarettes.the Food and Drug Administration sent Juul CEO Kevin Burns expressing that unease, the company doesn't seem too worried.
In its letter to Juul, the FDA asked for documents and other information regarding its marketing, advertising, promotional and education campaigns as well as product development activity. Specifically, the FDA is looking for any scientific evidence or data that shows whether its use of words like "switch" and "alternative" give people the idea that Juul's e-cigarettes are less harmful than combustible cigarettes.
According to ad measurement company iSpot, Juul has spent more than $29 million on 8,717 airings of television spots in the U.S. since Jan. 8, the day the campaign was announced. The Jidong Huang, an associate professor at Georgia State University's School of Public Health, said Juul will likely continue the campaign because the company was very careful about the language it used in its ads.
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