Director Michael Ratner (ratty) was “just blown away” by his intimate collab with justinbieber on JustinBieberSeasons
on YouTube) — and having an inside look at the most intimate moments of one of the most famous people on the planet.Good things happen when you anticipate the trends, and I think we’re always thinking ahead, whether our show with Netflix [a limited series calledwith Ashley Graham. Scooter said to me he thought I should check out this footage that Joe Termini, [an eventual] co-director shot; he captured the nascent stages of Justin putting togetherin the studio.
MTV News: The documentary is interspersed with news reports, giving viewers a sense they’re going beyond the headlines. What was it like for you to have this behind-the-scenes look? How did you perceive Justin’s handling of the media?In Justin’s case, maybe you can combat one, two or three articles; but when there’s 10 an hour? At some point he just had to just say, less is more, and I don’t need to respond to all these. People who know me know me.
for the first time that he has Lyme disease and Epstein-Barr virus. How did you navigate handling such delicate subject matter?I think the conversations about the more difficult times in his life were cathartic. At one point, he thought the cameras were off and he goes, “You know, this feels so good. I didn’t think I was mature enough to share,” and I said, “Have you talked about this?” and he said, “No, not really. I just wasn’t there yet.
MTV News: You directed the “Intentions” music video, and I think the most obvious approach would have been to create something glossy with Justin and Hailey. But instead, it serves as a call to social action: You feature real personalities fromJustin is very clear with his mission; to his credit, his mission is to use his platform to help others. When you think about that focus to use his platform to do that, it gave me clarity to get creative.
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