Los Angeles' mayor allows wholesale dealers to start selling under strict social distancing guidelines.
Hugging your mom on Mother’s Day may be out of the question, but praising her with flowers this weekend just got a bit easier.
For flower shops, Mother’s Day weekend is a pivotal event that provides some shops with half their annual earnings. It’s also the start of a busy season that then pivots to spring weddings and summer events, said Kate Penn, chief executive of the Society of American Florists.The organization has spent recent weeks lobbying on behalf of nearly 4,000 florists, wholesale dealers and growers nationwide for the reopening of businesses that sell flowers, a commodity categorized as horticulture.
The district props up a diverse ecosystem of small businesses, including street vendors. Some estimates indicate that businesses in the area collectively produce about $1 billion a year. “These were hardworking, loyal people who had been here for years supporting their families,” he said. Some business owners were concerned that these rule breakers were going to lure away customers in the long run by offering cheaper prices.
For years, the Flower District has been a destination for shoppers from across Southern California. On Mother’s Day, a crush of people descends on the area to buy bouquets for moms, grandmothers and aunts. On those days, the narrow sidewalks and shops are packed with floral arrangements, balloons and generations of families.
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