A judge has rejected a request from Ben & Jerry's ice cream company to prevent its parent company from selling its product to be sold in Israeli settlements.
The Ben & Jerry’s ice cream company has lost its legal battle to keep its products from being sold by its corporate parent inwhich it claims would hurt its credibility and undermine the company’s social mission.
A federal judge on Monday rejected a request by Ben & Jerry’s to block a plan by its corporate parent, Unilever, to allow its products to be sold in east Jerusalem and the West Bank against the wishes of the Vermont ice cream maker’s independent board of directors.Judge Andrew Carter said Ben & Jerry’s failed to show that the decision by London-based consumer goods conglomerate Unilever would hurt Ben and Jerry’s social mission or confuse its customers.
In his three-page decision, Carter said that the harm Ben & Jerry’s was claiming was "too speculative." / Getty Images)will use no English trademarks, instead displaying new Hebrew and Arabic language Ben & Jerry’s trademarks," the decision said. "Thus, the products sold in Israel and the West Bank will be dissimilar from other Ben & Jerry’s products, mitigating, if not eliminating, the possibility of reputational harm.
Last year Ben & Jerry’s independent board said it was going to stop selling ice cream in the Israeli-occupied West Bank and contested east Jerusalem arguing that doing so would be "inconsistent with our values" due to the company's opposition to Israeli government policies which some have associated with the
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Judge Rules Against Ben & Jerry's in Fight Over Sales in IsraelLast year Ben & Jerry’s independent board said it was going to stop selling its ice cream in the Israeli-occupied West Bank and contested east Jerusalem, saying the sales in the territories sought by the Palestinians are “inconsistent with our values.”
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