Chase CEO Jamie Dimon says the bank is winning with millennials — here's why investing in both digital capabilities and branches can convert them to higher-value customers:
deposit accounts digitally since February 2018 and it's reduced digital account opening time down to 3-5 minutes. And offering digital account opening likely helps Chase with customer acquisition among millennials, who are particularly digitally inclined. Further, Chase CFO Marianna Lake noted in the firm's Q1 2019that"25% of checking [products], 40% of savings [products are] now able to be opened digitally.
With its expanding network of branches, Chase can later upsell millennials to higher-value products that require a personal touch. In tandem with its digital innovations, Chase is investing in its over 5,000-location branch network: Chase plans to opennew branches, 90 of which will open by the end of the year, as part of a $20 billion investment plan.
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