'Journey From A Side-Gig to 100K+ Users and $250M Traded: Shane Stevenson of Cointree' by AndreiRotariu7 blockchaininaustralia australia
SS: Hi Andrei, thanks for having me. I’m Shane Stevenson, CEO, and founder of, a digital currency exchange in Melbourne, Australia. We launched seven years ago to make cryptocurrency as easy as possible for everyone, experienced or not.
Even for software engineers like me, cryptocurrency can be an intimidating and scary topic, so I understand how it could be especially confronting for anyone without a technology background. In 2013, I started Cointree as a side-project while I worked full time. I wasn’t focused on making money, but instead, I wanted to make Bitcoin easy and accessible for everyone.
In the afternoon, I try to set time aside to focus on my list of tasks. They’re crucial to moving towards our vision as a business. I get them completed in week-long sprints. At 7.30 pm, I jump back into work. As it’s nice and quiet, I find it’s an excellent opportunity to get things done and focus on critical tasks. I’ll then make sure I’m in bed by 11 pm.SS: What’s worked best has been our approach to making cryptocurrency really accessible. I make a lot of key decisions with this focus in mind. Ultimately, we do this because we really care about our customers and want them to be successful.
We’ve also added many unique features to our platform. For example, we have a feature that lets our users pay their bills with crypto. Usage has already increased 98% compared to last year, and it’s only August. On a personal note, if I could change anything, I’d focus on a better work-life balance. It’s easy to get absorbed by what you’re working on, but it’s essential to take breaks too. You have to step back and look at the big picture.
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