Meet JordanLuca and Studio ALCH, newcomers to London Fashion Week: Men’s who are designing with a sense of purpose.
“Why does everything need a purpose? Why can’t something just be?” So said Stephen Jones of his harness-borne “cosmic atoms”—circular metal frames wreathed with chained flowers that floated above the heads of their wearers in Saturday’s debut runway show from. That “cosmic atoms” description was from Luca Marchetto, cofounder of this young brand with Jordan Bowen .
JordanLuca’s second London Fashion Week Men’s show featured some shirred-and-slashed twisted tracksuiting in black acetate; a ravey rat print; and photoprint sports/technical wear based on an image of the trash left behind after a music festival. “We started by looking at New Age travelers and the earth and things that were connected to the earth,” said Bowen, who explained that the brand is making an early push to operate on a carbon neutral basis.
of Vivienne Westwood, was in the audience, and should surely be a fruitful source of guidance when it comes to building an environmentally virtuous supply chain., another newcomer grappling with the contradictory complexities of sustainable action articulated in the context of fashion.
Three looks were made from heat-pressed disposable plastic bags which came from a collection Hackett said she had been gathering for a decade. “I’m obsessed with anonymous branding and I’m really into the ‘Thank You’ branding: I used a couple of those in one piece.
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