'Us' just scored the biggest Thursday preview gross for any wholly original horror flick.
). It’s the biggest Thursday preview gross for an R-rated movie that isn’t a sequel or isn’t based on anything. Heck, unless I’m missing one, it’s the Thursday gross for a wholly original flick, ahead of Universal’s animated’ $103m debut weekend. Random example, butearned $6.3m in its midnight previews back in 2010 and ended up with $40m. More realistically, Warner Bros. and New Line’sUs
’ favor. It enters the marketplace with rave reviews, a beloved prior flick from the director, a lack of big horror in the marketplace and its existence as a demographically-specific event movie. It’s theof horror movies. It’s an event movie for folks who look like Lupita Nyong'o and Winston Duke and it’s an event movie for fans of this specific genre . Even if it’s not as crowd-pleasing as
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