Prose and Mutha’s international expansions are just a few of the expansions in distribution ringing in the new year.
A slew of brands across categories — hair, skin care and makeup — are casting a wider net on distribution., the d-to-c hair care brand, which launches on its site in Canada on Jan. 19. It is the brand’s first foray outside of the U.S. and, according to Megan Streeter, the company’s chief marketing officer, it won’t be the last.
“The company has been growing two to three times in revenue growth this past year,” she said. “We see an opportunity globally to be able to deliver as we look in terms of Canada. 17 percent of customers there have expressed interest in Prose.” To support the expansion, Prose has doubled the size of its manufacturing site. Last year, it introduced new automation machines that increased production fourfold. Among other milestones, it became a public Benefit Corporation and has reached climate neutrality. Last year, it also expanded into supplements. Industry sources estimate Prose’s revenues to reach past $100 million in 2022.
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