Johnson & Johnson plans to start airing the first U.S. television commercial for a prescription drug that discloses how much it costs, a nod toward rising political pressure over prices.
The ad for J&J’s bloodthinner Xarelto—a version of which has already been on the air without mentioning price—will now end by briefly showing its list
price of $448 a month. It is scheduled to start running nationally on Friday, according to Scott White, head of J&J’s pharmaceuticals business in North America.
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