John Lewis Christmas advert branded 'gorgeous' and 'the best one in years'
Watch as driver repeatedly blocks an ambulance on call in worst case ‘ever seen’ by emergency service
A Giving Tree in stores will invite customers to donate to the charities by taking a tag with a value of between £5 and £50 and scanning it with their shop. "At John Lewis we care deeply about families and recognise that they come in many different forms. For our biggest moment of the year, we decided to focus on one kind of family that is often overlooked.
"Our Christmas campaign is an important step in our long-term plans to become the employer of choice for young people leaving the care system and to provide lasting change and hope for children like Ellie.
It warned in September of a "highly uncertain" end to the year - including the peak Christmas season - as the cost crunch affects consumer spending.
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