Jobs of Tomorrow: Interscope's DavidNieman on creating major sports moments for JColeNC, kendricklamar and more
He started his career at Interscope in 2009 as a marketing intern after graduating from Fort Lewis College in Colorado, then joined the label’s sales department three years later. “I got to know the building and the end goals when it came to sales and how to develop artists,” says Nieman. In 2011, he joined Gorfaine/Schwartz Agency as a “jack-of-all-trades,” setting up backstage interviews with artists and selling merchandise.
Three years later, he returned to Interscope as manager of marketing and sales, but Nieman knew he really wanted to find a way to combine his passions for sports and music. During a discussion with Interscope Geffen A&M vice chairman Steve Berman, he pitched creating a division for sports marketing and video games. “We both realized that there’s so much more to be done in the [sports] space and how aggressive we need to be,” says Nieman. “It was a no-brainer for us.
In the past year, Nieman has racked up enough prominent sports-event spotlights for Interscope artists to prove that his instincts were spot on. Along with getting Cole to the NBA All-Star Game, Nieman arranged
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