Jewelry Designer Charlotte Piché Is Creating A Personal Paradise With Deux Lions:
With ironically perfectly tanned skin, Charlotte Piché basks in the Montreal sun on the floor of her Pinterest-perfect minimalist studio. Her long, platinum bleach-blonde hair glimmers with each nod as she dives into the journey as founder and designer of jewelry brand Deux Lions. She’s a bohemian goddess and musician, like a character straight out of Pijama Land, but we’ll get to that later.The brand's aesthetic follows suit.
The uniqueness of Deux Lions lies in its handcrafted attention to detail, deep roots among the lineage of Montreal, nature, and female divinity. “A lot of people in Canada are part indigenous, including my family bloodline,” Piché explains. “We are super connected to a native women's shelter in Montreal, and host a fundraiser for the indigenous community.”Roman coin necklaces, which the brand commemorates iconic women by rewriting the past, are some the brand’s most acclaimed pieces.
Music also plays a large role in the brand’s ethos. Pijama Land, a French Bossanova grunge band led by Piché and her creative partner and photographer for Deux Lions, Evan Tetreault is a major aspect of inspiration which she is actively trying to merge, especially with their debut album coming out this year.
“When I'm making the jewelry, I am using the same emotions for writing music. Pijama Land is under the sun. It's effortless beauty, feeling of nostalgia, sad and sexiness but kind of mixed with excitement and hopefulness for the future. Feeling good about yourself, but also feeling very in tune with your emotions.”Among the new full-range collection, natural elements make their aesthetic debut.