The founder of Honest Beauty opens up about the need for sustainability in beauty.
The beauty industry has a bad habit of labeling actual change—eliminating harmful ingredients or including actual representation in imagery—as trends. Clean beauty has become a casualty of this phenomenon, which is only emphasized when brands use vague terms and greenwash their products, despite a lack of commitment to true sustainability. Hopefully, this"fad" is here to stay, with consumers continuing to demand higher quality and more eco-friendly beauty products.
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