Premiere: JesseRoyal1 debuts his video for NattyPablo below
While Rastafarians continue to promote self-care, good health and spiritual togetherness, they have historically been targeted by political forces due to their beliefs.
, a reggae artist from Jamaica's St. James parish, aims to bring those stereotypes to light in his new video for"Natty Pablo."below, the 300K-directed video finds the artist moving product on a truck before he and his crew get stopped by the police. But instead of finding drugs as they predicted, the officers are met with a surprise that reflects their contradictory mind-set.
"Ain't nothing like di Narcos, tell mi where we cyan go with this contraband inna we cargo/ Call him Natty Pablo," Royal spits on the chorus atop a steady, pounding bass line.about the song's lesson. "Many teachers will come along your path, but it takes a real student to grasp the message and activate. The time for reintroducing love to the revolution is now.”
Director 300K also weighs in:"Directing Jesse's 'Natty Pablo' has been one of my favorite projects to date. Throughout my childhood, I remember not feeling all the way safe around police, but we had lots of respect for the older people in our community, the OGs. They made sure we were all good and that impacted me greatly. When I first heard the record, I knew right away that I wanted to translate that into the visual.
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