The 54-year-old says it hydrates strands.
, aims to restore damaged hair, boost hydration, smooth strands, and eliminate frizz. “There’s all sorts of new technologies that are going into the products,” Aniston told CNN. “It’s the fun science side of all of it, combining nature and science in these products.”
The brand has been strictly direct-to-consumer, but now, as Aniston recently teased on Instagram, it’s available at —and fans are so excited. Fans were more than thrilled. One fan commented, “Thank goodness! Finally!!!!” This is LolaVie’s first and only retail partnership, which is a big accomplishment for the“It is a huge step,” Aniston told“People were coming to us pretty early on with wanting us to partner up—and so, we just wanted of course to do as we had done on our website. After meetings and feeling who would be the right fit and do best by us and us by them, it just felt right with Ulta.
Unfortunately, you’ll have to wait to buy LolaVie at an Ulta location as products won’t hit stores until May 14. If you’re like us and you just cannot wait to try out LolaVie’s products yourself, there are currently five products available on Ulta Beauty’s website, as well as the brand’s. You can shop Aniston’s entire haircare routine, or choose from the shampoo, conditioner, oil, and leave-in treatment.
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