Sip on your favorite flavor.
. Now, the candy industry is looking to get in on the trend: Say hello to Jelly Belly Sparkling Water.
Launching this week, the jellybean-inspired fizzy water brand offers eight drinkable Jelly Belly flavors with "zero sugar, zero sweeteners, zero sodium and zero calories," according to the brand "only two ingredients: carbonated water and a pinch of natural flavors." The results: French Vanilla, Lemon Lime, Orange Sherbet, Pina Colada, Pink Grapefruit, Tangerine, Very Cherry, and Watermelon.
"People know us for being really precise with our flavors," Stephen Joffer, who co-founded the new venture,. "If you pick up a Jelly Belly bean that is pink grapefruit, you know it's going to taste like pink grapefruit, and we wanted the exact same thing with our sparkling waters." Though these flavors are technically licensed by Jelly Belly to the Joffer Beverage Company, the whole thing is a tight-knit affair. Jelly Belly is a seventh-generation family business, and the five Joffers behind the new beverage company are part of the fam. . In fact, the whole idea apparently came together at a Mother's Day party.
For the initial release, Jelly Belly Sparkling Water has partnered with the Midwest grocery chain Hy-Vee, meaning, to start, these jellybean waters will only be sold at about 265 stores across eight states. However, the company says they'll be available online atMeanwhile, one of the biggest questions is whether a jellybean brand can really make inroads selling a product billed as a healthy alternative—even if these drinks do have zero calories.
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