Jeffree Star and Shane Dawson Gear Up for Showdown Against James Charles Over Makeup Launch
Not only are they revealing the formerly private and shocking process of launching a makeup line, but they're also creating some major competition for a ton of influencers, especially . As it turns out, Jeffree and Shane's launch date for their highly-anticipated Conspiracy palette—mark your calendars for Nov. 1—coincides with the anniversary of the release of James' Morphe palette.
So Shane smoothly asks the Morphe executive what will happen if another influencer happens to have a launch date around the same time. To which they respond,"We would definitely want to make sure you have a full moment you know, being show cased in the stores, the light boxes, home page take over, social take over and I think that there will likely be an anniversary of the James Charles palette we launched last November... We haven't clarified the exact timing.
But as Jeffree explains to Shane later in the video, big names like Jeffree Star Cosmetics and Anastasia Beverly Hills often plan their previews and release dates around one another for the sake of sales."So us sneak-peeking Blue Blood now takes away business from palettes that just launched.
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