Jeep sold more Wranglers in the first quarter of 2023 than Ford sold Broncos, but there's more to the numbers than total volume.
of this year, so it would seem Jeep managed to pull further ahead in February and March. We can't offer any further insight into trim level breakdowns or vehicle profitability other than to point out that the cheapest Bronco Ford will allow users to spec costs $36,390 whereas the least expensive Wrangler runs $32,990.
So, like we said, which hardcore off-roader is winning the sales battle comes down to perspective. In any case, both the Bronco and Wrangler look to be selling well. The battle continues unabated, and we're happy to follow along via our virtual front-row seats.
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