JCPenney Beauty will sell makeup, skincare items, fragrance, haircare items, nailcare items, bath and body products and other items.
The retailer plans to debut JCPenney Beauty in its stores nationwide. JCPenney Beauty will sell makeup, skincare, fragrance, haircare, nailcare, bath and body products and other items.
JCPenney Beauty will expand from its ten brick and mortar pilot locations to 300 stores by early 2023, and 600 stores by spring 2023. The openings will begin next month. JCPenney plans to partner with Thirteen Lune, an e-commerce beauty site. Products from Thirteen Lune will comprise roughly 20 percent of the JCPenney Beauty assortment.“Thirteen lune’s partnership with JCPenney Beauty is rooted in our companies’ shared mission to ensure hyper-inclusive beauty is represented in the industry and easily accessible to people, no matter where they live,” JCPenney said in a news release.
JCPenney has 22 stores in Pennsylvania. However, none of the stores in the midstate are opening a JCPenney Beauty store in October. The JCPenney Beauty stores at the Indiana Mall in Indiana, Pa.; the Ross Park Mall in Pittsburgh and the Logan Valley Mall in Altoona will hold grand opening celebrations on Oct. 21.
Seven other stores in the Hermitage, Scranton, Erie, Pittsburgh, Wilkes Barre, Jonestown and Monaca areas will have a sneak peek of select JCPenney Beauty merchandise beginning in October through the holiday season.Note to readers: if you purchase something through one of our affiliate links we may earn a commission.
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