JAY-Z is partnering with the NFL to co-produce the Super Bowl half-time show!
ByJAY-Z will have a say in who performs at Super Bowl halftime shows -- but it probably won't be himself!'s Mark Mask, the 49-year-old music mogul is partnering with the NFL to help manage the league's entertainment options as well as their social justice endeavors. The deal will also see JAY-Z's Roc Nation serving as a co-producer of the Super Bowl halftime show.
"He was very quick to say that he does not want this to be about him performing, that it was broader than that,” Goodell said in an interview with the newspaper. “It quickly went beyond that. Do I hope he’ll perform in the Super Bowl sometime in the next several years? Yes. But I think we’ll all know if that time comes. He’ll know in particular."
In addition to the halftime show, Roc Nation will choose entertainers who will perform throughout the NFL season. of working with the league."I anticipate that there will be a lot of -- with any big organization, in this building right here we have internal problems. Anything that’s new is going to go through its growing pains. We put what we want to do on the table. The NFL agreed to it. So we’re gonna proceed with that as if we have a partnership.
News of JAY-Z's involvement with the halftime show and social activism within the NFL comes nearly a year after it was revealed that bothA source told ET back in October 2018 that Rihanna was a frontrunner for the gig but turned it down , who -- while he was a player in the NFL -- would take a knee during the national anthem as a peaceful political protest.. At the time, the artists received flak for their involvement andWhile we still don't know whoCheck out our exclusive interview with the triple-threat star:
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