Jason Bentley has been at KCRW since he began as a volunteer in 1988, taking a weekend shift in 1992 before becoming elevated, for the past decade-plus, as music director and host of the public rad…
since he began as a volunteer in 1988, taking a weekend shift in 1992 before becoming elevated, for the past decade-plus, as music director and host of the public radio station’s influential “Morning Becomes Eclectic” show.
The significant move to the new studios, the actual physical change, it just felt like, on some level, mission accomplished. Now, it’s time for someone else to carry the load. I care about the organization. It was intuition. I sensed it was the right timing. It’s not about anything specific, like I didn’t get a promotion. I’d rather go out on my own terms, rather than being one of those guys that hang around too long.It would seem like a dream job… all those perks and the visibility.
It’s not like in the corporate world, where you work hard, you kick ass, get bonuses and promotions. Since it’s a non-profit, it’s not structured that way. It’s a test for someone in a job that demands complete attention but isn’t structured to give you those incentives. You must come to terms with serving a community and benefiting in terms of intangible rewards — a sense of purpose, people who thank and encourage you on the street like a sort of folk hero.
They look at the numbers and listenership, of course, and use that in their toolbox to get underwriting. More than that is the membership base, and that’s a big issue because we’ve seen a decline. Our numbers are about 45,000, which is terrible — an embarrassment in a city of this size. That needs a dramatic improvement.
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