Japan’s Women’s World Cup Team Struggles to Gain Support at Home

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Japan’s Women’s World Cup Team Struggles to Gain Support at Home
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Momentum behind women’s soccer in Japan has stalled since the team came second after losing to the U.S. in 2015, even as global interest in women’s sport accelerates

he head of Japan’s professional female football league said support for women’s sports still lags behind other countries, even as global interest is rising., came into the spotlight recently when she floated an idea to start a crowdfunding campaign to fund the broadcast rights to avoid a TV blackout for the upcoming Women’s World Cup.

“I think that people around the world are not really aware of the extent to which the gender gap index in Japan is reflected in the current issues surrounding women’s sports in Japan,” said Takata. “I think it is amazing that every country is so far ahead of the times in terms of the gender gap.”, and is the only Group of Seven country outside of the top 100.

The team came second after losing to the U.S. in 2015. However, momentum behind women’s football in Japan has stalled in the years since, even as global interest in women’s sport accelerates. Ticket sales for the Women’s World Cup already hit a record 1.25 million, while viewership and the number of sponsors have reached new heights in recent years.

Still, vast inequities remain in salaries and prize money, which are ultimately dependent on the ability of women’s sport to generate TV revenue.

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