Jair Bolsonaro uses social media to gratify his supporters more than to enlighten them
working only when Carnival ends, Brazilians joke. This year explosive tweets from the president, Jair Bolsonaro, delayed the serious business of reforming pensions and cleaning up crime and corruption. On March 5th the president posted a video of one Carnival reveller urinating on another in an act of performance art. “This is what many Carnival street parties have become,” he lamented. Some Brazilians cringed, but the tweet got 87,000 likes.
Social media were Mr Bolsonaro’s only outlets when he launched his long-shot presidential campaign from the backbenches of Brazil’s congress. His tiny electoral coalition gave him little entitlement to free television and radio time. As president, Mr Bolsonaro still posts often to his 10.7m Facebook followers and the 3.7m people who follow him on Twitter. On March 7th the president gave a 20-minute talk on Facebook Live, the first of what he said would be a weekly series.
of his first 515 tweets as president, sent between January 1st and March 5th, found that 95 of them congratulated friends and allies, 51 were ideological, 31 criticised the press, 30 rebutted criticism and just five mentioned pension reform. When he does broach reforms, his supporters push back. “If I’d known he would send Paulo Guedes’s rigid proposal to congress, I never would have voted for him,” one woman wrote on Facebook.
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