Hardly the obvious supersaloon at £100,000 - all the more reason to love it 🧡
Some cars can seem courageous a few years after they were made, manufacturers seizing on a window of opportunity to make something zany before it’s too late. On the other hand, cars can look overly cautious even with the benefit of hindsight. And some cars can seem totally mad from the very point of conception, then only look braver and braver with the passage of time. The Jaguar XE SV Project 8 must rank in the latter category.
Having appeared to give up on the supersaloon segment with the XF giving up its V8, Jaguar decided to follow up the F-Type-derived SV Project 7 with the XE-based Project 8. The logic was simpler to understand with the 7, as it had roundels and a funny rear deck to look a bit like a D-Type; a roadster design and 575hp had its obvious appeal, too. But there had never been anything like the Project 8, before or since.
Pages and pages could be dedicated to the Project 8 overhaul, from the massively wider tracks to the front end nudged 14mm forward to accommodate the desired Michelin tyre, ceramic brakes to all-wheel drive, adjustable coil springs to flat underbody. A transformation almost sells it short, before even considering a 600hp supercharged V8 in place of a 335hp V6, the most powerful normal XE at the time. That revered 5.
Was it the right move? The fact that P8s are still for sale at their extraordinary £150k new price would suggest so; on the other hand, they never exactly flew out of showrooms, necessitating the introduction of a 15-unit Touring model for those who found the initial look a bit too much. That Alfa’s very similar Giulia GTA sold out a greater production run far more quickly must have been galling.
Certainly, nothing this extreme will come from Jaguar again, and probably not from anywhere - imagine trying to sign off just a few combustion-engined saloon cars, reengineer them for a completely different drivetrain, and then into 200mph circuit slayers. What’s outrageous now didn’t seem much less so back in 2017 - which makes the Project 8 a very special car indeed.
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