Jacquemus won fashion week with the ultimate Made-For-Instagram show™ 💜 PFWM See more images:
transported the fashion set to the lavender fields of Valensole. “I wanted something very poetic,” he explained post-show, surrounded by the rolling evening sun-soaked lavender fields that had already become an bonafide Instagram moment. In full bloom for one month only, this spot is a haven for influencers and couples looking to capture that perfect social media moment, so much so that there are ‘influencer warning’ signs along the roads to alert drivers of the hazard.
“It’s always important for me to turn a cliché into something artistic, with that pink line running through the middle, it’s like a contemporary art installation by Christo or a painting by David Hockney.” Not only did this ultimate #outofoffice opportunity provide the perfect punctuation to a long season of shows, it enabled us to experience the south of France that Jacquemus knows so well, the south of France that continues to inspire him.
Throughout the collection, pop met Provençal: Hockney, Cezanne and Lurçat were evoked through pattern and palette. Bold, bright colours coexisted with warm pastels and sun-bleached shades. Girls wore extra-large men’s shirts with sheer, wispy skirts, while guys combined sheer floral windbreakers with workwear shorts. Dresses and shirts with hourglass corsets detailed lean couture, tailored jackets and suits were cut airy.
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